Business communication today pdf free download

More magazines by this user. Close Flag as Inappropriate. You have already flagged this document. Thank you, for helping us keep this platform clean. The editors will have a look at it as soon as possible. Delete template? Cancel Delete. Cancel Overwrite Save. Don't wait! Try Yumpu. Start using Yumpu now! Terms of service. Privacy policy. Cookie policy. Change language. The basic problem in communication is that the meaning which is actually understood may not be what the other intended to send.

It must be realised that the speaker and the listener are two separate individuals having their own limitations and number of things may happen to distort the message that pass between them.

When people within the organization communicate with each other, it is internal communication. They do so to work as a team and realise the common goals. It could be official or unofficial. Modes of internal communication include face-to-face and written communication. Memos, reports, office order, circular, fax, video conferencing, meeting etc.

When people in the organization communicate with anyone outside the organization it is called external communication. These people may be clients or customers, dealers or distributors, media, government, general public etc.

No business can develop in the absence of effective communication system. Exhibit: 1 1. It is the information exchange by words or symbols. It is the exchange of facts, ideas and viewpoints which bring about commonness of interest, purpose and efforts. Newman and Summer Jr. It is essentially a bridge of meaning between the people.

Therefore, the main purpose of communication is to inform, or to bring around to a certain point of view or to elicit action. For instruction: The instructive function unvarying and importantly deals with the commanding nature. It is more or less of directive nature. Under this, the communicator transmits with necessary directives and guidance to the next level, so as to enable them to accomplish his particular tasks.

In this, instructions basically flow from top to the lower level. For integration: It is consolidated function under which integration of activities is endeavoured. The integration function of communication mainly involves to bring about inter-relationship among the various functions of the business organization. It helps in the unification of different management functions. For information: The purposes or function of communication in an organization is to inform the individual or group about the particular task or company policies and procedures etc.

Top management informs policies to the lower level through the middle level. In turn, the lower level informs the top level the reaction through the middle level. Information can flow vertically, horizontally and diagonally across the organization. Becoming informed or inform others is the main purpose of communication. For evaluation: Examination of activities to form an idea or judgement of the worth of task is achieved through communication.

Communication is a tool to appraise the individual or team, their contribution to the organization. For direction: Communication is necessary to issue directions by the top management or manager to the lower level. Employee can perform better when he is directed by his senior. Directing others may be communicated either orally or in writing. An order may be common order, request order or implied order. For teaching: The importance of personal safety on the job has been greatly recognized.

A complete communication process is required to teach and educate workers about personal safety on the jobs. This communication helps the workers to avert accidents, risk etc.

For influencing: A complete communication process is necessary in influencing others or being influenced. The individual having potential to influence others can easily persuade others. It implies the provision of feedback which tells the effect of communication. For image building: A business enterprise cannot isolate from the rest of the society.

There is interrelationship and interdependence between the society and an enterprise operating in the society.

Goodwill and confidence are necessarily created among the public. Through an effective external communication system, an enterprise has to inform the society about its goals, activities, progress and social responsibility. For employees orientation: When a new employee enter into the organization at that time he or she will be unknown to the organization programs, policies, culture etc.

Communication helps to make people acquainted with the co-employees, superior and with the policies, objectives, rules and regulations of the organization. Other: Effective decision-making is possible when required and adequate information is supplied to the decision-maker. Effective communication helps the process of decision- making. In general, everyone in the organization has to provide with necessary information so as to enable to discharge tasks effectively and efficiently. These four components are essential for communication.

The process of communication begins when one person the sender wants to transmit a fact, idea, opinion or other information to someone else the receiver. This facts, idea or opinion has meaning to the sender. The next step is translating or converting the message into a language which reflects the idea. That is the message must be encoded. The encoding process is influenced by content of the message, the familiarity of sender and receiver and other situation of factors.

After the message has been encoded, it is transmitted through the appropriate channel or medium. Common channel in organization includes meetings, reports, memorandums, letters, e-mail, fax and telephone calls.

When the message is received, it is decoded, by the receiver and gives feedback to the sender as the conformation about the particular message has been carefully understand or not.